赫瑞瓦特大学国际商业管理与市场专业 项目网站

International Business Management with Marketing

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学赫瑞瓦特大学

开学时间9月,1月

课程学制1年

学费18520.00/GBP

专业介绍

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.MSc International Business Management with Marketing is a conversion degree programme led by academics from Edinburgh Business School. It introduces the study of business and management to graduates and professionals from non-management backgrounds who wish to enhance their careers. This degree introduces vital business knowledge to those with limited academic experience in the subject and provides an opportunity to develop versatile management skills in just one year of study. Coupled with specialist learning in the area of marketing, it develops modern management skills to complement existing knowledge and prepare graduates for a career shift or management role.

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语言要求

类型
雅思
托福
PTE
Listen
6
21
58
Speak
6
21
58
Read
6
21
58
Write
6
25
58
总分
6.5
90
60

学术要求

任何专业

课程设置

Mandatory courses:必修课程 International Business Context:国际商业环境 Business Economics:商业经济学 Competitive Strategy:竞争战略 Research Philosophy and Practice:研究哲学与实践 International Marketing:国际营销 Marketing:市场营销 Optional courses:可选课程 Leadership:领导力 Operations Management:运营管理 Advances in Digital Marketing:数字营销的进展 International Trade Law:国际贸易法 Managing Diversity in Business:管理业务的多样性 Digital Marketing Analytics:数字营销分析