拉夫堡大学市场营销专业 项目网站

Marketing

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学拉夫堡大学

开学时间10月

课程学制1年

学费27400.00/GBP

专业介绍

Our MSc Marketing programme will equip you with the knowledge and analytical skills required for a range of exciting marketing roles in today’s fast-paced and ever-evolving world. Marketing is the hub of all modern business. In a world of constantly changing consumer habits and technological advances, marketing offers a wealth of exciting and creative career opportunities in digital, retail, advertising, manufacturing and finance. No business today can survive long without marketing. Our master's programme will enable you to discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. You will benefit directly from expert teaching by leading researchers, academics and practitioners, many of whom are world-renowned in their fields.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
22
63
Speak
6
22
63
Read
6
22
63
Write
6
22
63
总分
6.5
92
67

学术要求

任何专业(建议非商科)

课程设置

Compulsory modules:必修模块 Human Resource Management:人力资源管理 Marketing in the Organisation:组织中的营销 Innovation and Entrepreneurship:创新创业 Market Research Methods :市场研究方法 Compulsory modules:必修模块 Personal Development for Employability:就业能力的个人发展 Digital Marketing and Social Media:数字营销和社交媒体 Making Marketing Work:使营销工作 Optional modules (choose twol:可选模块 (选择两个 Business Environment Analysis:商业环境分析 International Marketing:国际营销 Business Forecasting:业务预测 Services Management:服务管理 Global Logistics and Supply Chain Management:全球物流与供应链管理 Brand Management:品牌管理 Marketing Communications:营销传播 International Entrepreneurship and Migration:国际创业和移民

申请案例

学生姓名:李**

毕业学校:Chengdu College of Arts and Sciences, China

本科专业:经济学 Economics

基本背景: 三年级/GPA3.13/4/雅思0

学生姓名:--

毕业学校:沈阳航空航天大学

本科专业:英语

基本背景: /GPA79/100/雅思7.5