埃塞克斯大学广告,营销和媒体专业 项目网站

Advertising, Marketing and the Media

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学埃塞克斯大学

开学时间10月

课程学制1年

学费20700.00/GBP

专业介绍

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation. Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
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Speak
6
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Read
6
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Write
6
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总分
6.5
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学术要求

humanities,社科,英语类专业+含至少两门humanities或社科类科目(如广告,交流,经济,市场,媒体)

课程设置

Postgraduate Taught Project and Academic Skills:研究生教学项目和学术技能 Advertising: Commerce and Creativity:广告: 商业和创造力 Perspectives on Marketing:市场营销观点 Digital Economy:数字经济 Sociological Research Design:社会学研究设计 Consumer Behaviour:消费者行为