兰卡斯特大学高级营销管理专业 项目网站

Marketing Management (Advanced)

英国 公立 商科

项目背景

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更新时间:2024-04-01

专业排名N/A

大学兰卡斯特大学

开学时间9月

课程学制1年

学费26492.00/GBP

专业介绍

Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes? This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills. Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation. You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges. As part of the UK’s longest established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.

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语言要求

类型
雅思
托福
PTE
Listen
6
19
50
Speak
6
19
50
Read
6
19
50
Write
6
22
50
总分
7
94
65

学术要求

市场营销或辅修市场营销的相关商业管理学位。

课程设置

Core:核心 Advanced Marketing Management Dissertation:高级营销管理论文 Brand Management:品牌管理 Developing a Critical Understanding of Marketing:发展对营销的批判性理解 Marketing in Practice:实践中的营销 Researching Markets and Marketing:研究市场和营销 Optional:可选 Digital Marketing: Content and SEO:数字营销: 内容与SEO Global Consumer Culture:全球消费文化 Global Strategic Marketing:全球战略营销 Managing Marketing Channels :管理营销渠道

申请案例

学生姓名:王**

毕业学校:Inner Mongolia Normal University

本科专业:Secretarial Science

基本背景: /GPA87.58/100/雅思6.5