布里斯托大学布里斯托大学布里斯托大学管理(市场营销)专业专业专业 项目网站

Management (Marketing)

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学布里斯托大学

开学时间9月

课程学制1年

学费31500.00/GBP

专业介绍

Our MSc in Management with a specialism in Marketing is an intensive, one-year, master’s-level programme for graduates from a wide range of subject backgrounds. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry. You'll be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests. Within this MSc pathway, you will develop an in-depth understanding of marketing in today’s organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures. We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace. Bristol is an entrepreneurial city and home to SETSquared, the world’s top university business incubator (UBI Global). You’ll be taught by leading academics whose research tackles the global societal issues facing modern management. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014), reflecting its impact in shaping policy and practice.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6.5
21
64
Speak
6.5
23
64
Read
6.5
22
64
Write
6.5
22
64
总分
7
95
67

学术要求

任何专业

课程设置

Mandatory 必修 Management and Organisation:管理和组织 Strategy and Finance and Accounting for Management:战略和财务与管理会计 Academic, Personal and Professional Development:学术、个人和职业发展 Operations and Marketing Management:运营和营销管理 Management Research Methods:管理学研究方法 Contemporary and Emerging Issues in Marketing Management:营销管理中的当代问题和新出现的问题 Optional 选修 The Management Research Project: Dissertation:管理研究项目: 学位论文 The Management Research Project: Applied Extended Project:管理研究项目: 应用扩展项目 The Management Research Project: Global Challenges Team Project:管理研究项目: 全球挑战团队项目

申请案例

学生姓名:汝**

毕业学校:东华大学

本科专业:Marketing (Network Marketing)

基本背景: /GPA3.45/5/雅思0

学生姓名:解**

毕业学校:北京交通大学(威海)

本科专业:工商管理

基本背景: 四年级/GPA77.4/100/雅思0

学生姓名:汝**

毕业学校:东华大学

本科专业:Marketing (Network Marketing)

基本背景: /GPA3.45/5/雅思0

学生姓名:李**

毕业学校:上海对外经贸大学 Shanghai University of International Business and Economics

本科专业:International Business(a Sino-Australian Cooperative Program)

基本背景: 四年级/GPA85.8/100/雅思7

学生姓名:幺**

毕业学校:Shanghai Conservatory of Music

本科专业:Arts Management

基本背景: /GPA88/100/雅思0

学生姓名:杨**

毕业学校:清华大学 Tsinghua University

本科专业:新闻学 Bachelor of Arts in Journalism

基本背景: /GPA3.44/4/雅思7