南安普顿大学南安普顿大学全球广告与品牌专业专业 项目网站

Global Advertising and Branding

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学南安普顿大学

开学时间9月

课程学制1年

学费28900.00/GBP

专业介绍

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career.This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
21
58
Speak
6
23
58
Read
6
22
58
Write
6
21
58
总分
6.5
92
62

学术要求

最佳专业:Adverts/ Marketing,Communications,English / Literature,Critical Writing,Management / PR 可接受的专业:Media,Journalism,Sociology, Psychology, Politics,Literature,Philosophy 不接受的专业:Mathematicas/Stats,Computer Science,Unrelated design,Engineering,Architecture, Physics, Chemistry, Biology,Law / History,Finance,Archaeology,Geography / Geology,Languages / Linguistics,Theatre, Drama, Music,Painting, Sculpture, Drawing,Art Design

课程设置

Mandatory 必修 Final Project (Global Advertising and Branding):最终项目 (全球广告和品牌) Global Advertising and Branding 1:全球广告和品牌1 Global Advertising and Branding 2:全球广告和品牌2 Professional and Academic Skills 1:专业和学术技能1 Professional and Academic Skills 2:专业和学术技能2 Strategic Advertising Management and Marketing:战略广告管理与营销 Optional 选修 Creative Thinking and Problem Solving:创造性思维与问题解决 Digital Cultures:数字文化 Entrepreneurship:企业家精神 Experimental Publishing:实验出版 Exploring the Visual Language of Display:展示的视觉语言探索 Global Marketing:全球营销 Sustainability in Business and Design:商业和设计的可持续性 Visual Culture:视觉文化

申请案例

学生姓名:陈**

毕业学校:吉林大学珠海学院

本科专业:广告学

基本背景: 四年级/GPA86.58/100/雅思0

学生姓名:人**

毕业学校:闽南师范大学

本科专业:The Internet and New Media

基本背景: /GPA85.02/100/雅思0

学生姓名:李**

毕业学校:北京印刷学院

本科专业:网络与新媒体

基本背景: 一年级/GPA86.4/100/雅思0

学生姓名:侯**

毕业学校:广西大学

本科专业:Business Administration

基本背景: /GPA81.86/100/雅思0

学生姓名:侯**

毕业学校:广西大学

本科专业:Business Administration

基本背景: /GPA81.86/100/雅思0

学生姓名:薛**

毕业学校:University College Dublin

本科专业:Management

基本背景: 六年级/GPA3.1/4.3/雅思0