巴斯大学创业和管理专业 项目网站

Entrepreneurship and Management

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学巴斯大学

开学时间9月

课程学制1年

学费29000.00/GBP

专业介绍

Learn fundamental management skills alongside the nature, context and process of entrepreneurship. This course will prepare you for an entrepreneurial career and a range of management roles. This course is for graduates who want to develop an entrepreneurial mindset and pursue entrepreneurial careers. You will learn how to: understand trends identify and exploit opportunities apply management knowledge to business problems or entrepreneurial ideas You’ll also have a chance to turn a real business idea into a viable business model. Find out how the entrepreneurial process differs across several different contexts.

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语言要求

类型
雅思
托福
PTE
Listen
6.5
24
62
Speak
6.5
24
62
Read
6.5
24
62
Write
6.5
24
62
总分
7
100
69

学术要求

任何专业,但不建议商业和管理专业学生申请因为太多重合科目。

课程设置

Compulsory units:义务单位 Entrepreneurial leadership and personal development:企业家领导力与个人发展 Fundamentals of entrepreneurship:创业基础 Entrepreneurial finance:创业金融 Entrepreneurial innovation and value creation :创业创新与价值创造 Accounting and finance for managers:管理人员的会计和财务 Business economics:商业经济学 Consumer behaviour:消费者行为 Contemporary brandscapes:当代品牌景观 E-commerce and omnichannel marketing:电子商务与全渠道营销 Environmental sustainability:环境可持续性 Leading and managing change:领导和管理变革 Managing people in global organisations:管理全球组织中的人员 Marketing:市场营销 Operations management:运营管理 Strategy:战略 Technology and financial services :技术和金融服务 Business analytics:业务分析 Commercialising new technology:将新技术商业化 Defining your career goals:定义你的职业目标 Digital marketing society:数字营销协会 Marketing analytics:营销分析 New product development:新产品开发 Operations strategy:运营策略 Dissertation:论文 Entrepreneurial project:创业项目 Summer internship :暑期实习