This course provides a strong foundation in marketing and entrepreneurship theory and practice. This is a programme for graduates seeking to become professional marketers and those who wish to pursue a career in new business ventures or start their own business. We encourage innovative and creative approaches to your learning with: live case-studies consultancy projects skills workshops. As part of an international learning environment, combining theory and practice to develop the key skills that employers are looking for, you will gain an understanding of: customer behaviours and expectations, and the variety of channels used to interact with customers analysing marketing data developing business plans using entrepreneurial skills and behaviours devising marketing strategy for global brands and organisations.