This is a highly innovative degree which will equip you for a career in industry and research in our increasingly digitised and connected world. This course is designed for you if you possess a strong strong background in computer science or a related human-centred interactive (HCI) discipline such as design, information technology or psychology and want to gain expertise and industry relevant practical skills in iterative, user-centred approaches for designing positive user experiences (UX) with interactive technology. The course emphasises design that is driven from a deep understanding of users, through the use of qualitative and quantitative research techniques drawn from the diverse fields of cognitive psychology, computer science, sociology and beyond. You will gain expertise and skills in eliciting and analysing the goals of potential users, designing usable and inclusive user journeys, and evaluating the quality of user experiences with interactive technologies: all skills in demand in modern, UX related careers or in postgraduate study. The course is also suitable if you're considering a research-focused career in academia or industry, as it provides breadth in an expanding and thriving research field, and the opportunity to specialise in particular areas through an independent research project.