伦敦大学皇家霍洛威学院消费、文化与营销(文学)专业 项目网站

Consumption, Culture and Marketing

英国 公立 人文

项目背景

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更新时间:2024-01-15

专业排名51

大学伦敦大学皇家霍洛威学院

开学时间9月

课程学制1年

学费19500.00/GBP

专业介绍

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.

推荐顾问

世界排名

2020年

51

2019年

51

2018年

51

2017年

51

语言要求

类型
雅思
托福
PTE
Listen
6
20
54
Speak
6
22
54
Read
6
22
54
Write
6.5
25
61
总分
6.5
88
61

学术要求

相关专业

课程设置

Strategic Marketing:战略营销 Sociology of Consumption:消费社会学 Children and Consumption:儿童与消费 Crime and Consumerism:犯罪与消费主义 Research Methods:研究方法 Dissertation:论文 Academic Integrity:学术诚信 Marketing Communications:营销传播 Services Marketing:服务营销 Digital Marketing:数字营销