In today’s competitive and evolving commercial world, businesses could be looking to harness the power of creativity to develop innovation and new designs that may leverage significant competitive advantage. This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. They tend to employ leaders who understand the value of design and manage creative processes to achieve successful business outcomes.