兰卡斯特大学广告心理学专业 项目网站

Psychology of Advertising

英国 公立 医学

项目背景

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更新时间:2024-01-29

专业排名N/A

大学兰卡斯特大学

开学时间9月

课程学制1年

学费26985.00/GBP

专业介绍

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry. This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry. The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research. Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research. Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research. During the year, you will also complete a dissertation project, supported by an academic supervisor. This will be an opportunity for you to demonstrate everything that you have learnt and put theory into practice. You will develop your data-handling skills as well as your ability to accurately and appropriately present your research. In addition, your dissertation can be completed in parallel or sequentially with an industry placement. This would give you the opportunity to gain hands-on experience, while applying your skills and knowledge to address a real-world, industry-focused challenge. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course. This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

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语言要求

类型
雅思
托福
PTE
Listen
6
19
50
Speak
6
19
50
Read
6
19
50
Write
6
22
50
总分
7
94
65

学术要求

心理学、市场营销、广告学、传播学、媒体学、新闻学、消费者行为学或其他相关专业。

课程设置

Core:核心 Advanced Advertising Theory:高级广告理论 Analysing and Interpreting Psychological Data I:心理数据的分析与解读I Conducting and Presenting Psychological Research:开展和介绍心理学研究 Practical Advertising Research and Planning:实用广告研究与策划 Psychological Aspects of Advertising:广告的心理方面 Optional:可选 Analysing and Interpreting Psychological Data II:心理数据分析与解读II Analysing Talk and Text:分析谈话和文本 Literature review:文献综述 Social Psychology :社会心理学