斯威本科技大学市场营销(专业)硕士专业 项目网站

Master of Marketing (Professional)

澳洲 公立 商科

项目背景

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更新时间:2021-07-02

专业排名N/A

大学斯威本科技大学

开学时间2月/7月

课程学制2年

学费41480.00/AUD

专业介绍

 市场营销硕士(专业)邀请学生通过行业激励学习,沉浸在市场营销中。你将通过课程作业和专业行业相关的组成部分的独特组合深入到市场营销理论和实践中——给你机会将新技能应用到实际的商业问题中。此外,职业成功计划通过辅导课程帮助那些完成课程的人在行业中找到工作,及与业界雇主会面的机会。在本课程中,国内外学生将相互学习,分享宝贵的经验。

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语言要求

类型
雅思
托福
PTE
Listen
6
--
50
Speak
6
--
50
Read
6
18
50
Write
6
20
50
总分
6.5
79
58

学术要求

本科任何专业;完成marketing 研究生证书;硕士资格课程。

课程设置

必修课:
Graduate Diploma core units:
MKT70019 Branding and Creative Innovation
MKT70020 Services Marketing and Customer Management
MKT70017 Global Digital Marketing *
Master units:
MKT80015 Marketing Communications Agency *
MKT80010 Marketing Strategy and Planning *
Professional units :
ORG60001 Leading
BUS80019 Professional Masters Career Management *
BUS80020 Professional Masters Industry Project *
选修课complete one elective unit :
Students must  complete one elective unit from below list (12.5 credit points)
ACC60002 Accounting Information and Managerial Decision Making
BUS60016 Six Sigma Lean Green Belt
BUS80022 Delivering Innovation and Other High Risk Strategies
ECO60003 Managerial Economics
ENT60007 Project Management in Entrepreneurial Ventures
ENT70012 Growth Management
ENT70018 Entrepreneurial Intention, New Venture and Innovation
ENT70019 Venture Planning
ENT80010 Governance and Corporate Leadership
FIN60004 Entrepreneurial Finance
FIN60006 Frontiers in FinTech
FIN70007 Investments and Capital Markets
FIN80014 Business Finance and Quantitative Analysis
HRM60013 Employee Relations
HRM60019 Work and Organisational Behaviour
HRM70012 Managing Workplace Diversity and Inclusion
HRM70013 Strategic Human Resource Management
HRM80015 Human Capital Analytics
INF70008 Business Analytics and Visualisation
INF80007 Business Information Systems for a Rapidly Changing World
INF80023 Managing IT Enabled Innovation and Transformation
INF80045 Strategic Value of Business Technology
INF80048 Enterprise Architecture
INF80049 Digital Business Risks
INF80050 Technology in Financial Services
INF80051 Artificial Intelligence and Insights
LAW60004 Company Director Duties
LAW60005 Contracting with Corporations
LAW70001 Compliance and Risk
MGT60028 Supply Chain Management
MGT60036 Logistics Management
SIP60001 Corporate Responsibility and Accountability
SIP60002 Leadership for Social Impact
SIP60003 Social Impact: Entrepreneurs and Social Innovation
SIP60004 Social Investment and Philanthropy
SIP70014 evaluation and Impact Measurement