In this programme you will be invited to develop your understanding of creative organisations, teams, value creation, and markets within the global creative economy. We encourage you to consider a creative approach to management and a managed approach to creativity, which can then be applied to a range of scenarios and industries. You will also develop your understanding of intellectual property and its strategic and regulatory significance within the creative and media industries. This course will invite you to critically reflect on the theories and ideas that shape industry practice, and help you to tackle the real challenges of running a creative business.