Traditionally, industrial design is associated with the improvement of goods and services through creative intervention. However, as the nature of production and consumption has changed in the face of growing social, economic, environmental challenges and technological development so has the role of the industrial designer. This places an emphasis on the strategic competencies within the design process and requires a set of responsive and critical skills that complement the creative processes and materially informed skill sets that gave rise to the discipline. As a pioneering course in the field, MA Industrial Design adapts to these changes continually expanding the disciplinary purview of industrial design. On the course, you will question how, why and for whom particular goods and services are produced. You will utilise Industrial Design to catalyse change and leverage insight to inform new practices, your discipline and industry. You will question the impacts of design practice and the role and agency of the industrial designer engaging in a broad range of problem contexts. We draw on current thinking and practice in other discipline areas, including the physical sciences, social, psychology, policy design, behavioural science and environmental studies.