Innovative companies today (large or small) strive for excellence to create the next breakthrough innovation - whether that be to advance technology, stay competitive in the market place, or to provide positive change for a more sustainable future. To achieve this, companies need to maintain their competitive edge, employing talented professionals with creative ideas and vision, coupled with the skills to pioneer with confidence. We believe that Design Thinking is a powerful process that when mastered will empower our professional learners to unlock their creative potential to generate novel ideas and to translate these ideas into tangible and impactful outputs for innovation. This course has been carefully designed to advance your knowledge of Design Thinking and you will benefit from working alongside leading academics with confidence to generate convincing ideas in Cranfield’s world-class facilities. Cranfield’s strong industrial links provides you with the opportunity to apply Design Thinking in practice with a company, to improve your opportunity of job success, enhancing your professional skills and innovation design portfolio, and provide you with the ‘know how’ to develop your long-term career as a creative professional working towards a more sustainable future.