项目背景
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更新时间:2024-01-15
开学时间9月
课程学制1,2年
学费16800.00/GBP
专业介绍
This is a conversion course designed for students with limited marketing experience. However, if you have some marketing background you can develop your knowledge and skills particularly in the following areas:
brand communication strategies
the use of branded and content management
and the more traditional methods such as advertising and public relations.
推荐顾问
语言要求
学术要求
广泛专业
课程设置
Introduction to the Principles of Marketing:浅谈市场营销学原理
Understanding Customer Behaviour:了解客户行为
Research Methods for Events and Marketing:事件与市场营销的研究方法
Professional and Academic Development:专业和学术发展
Strategic Brand Management:战略品牌管理
Brand and Marketing Communications:品牌和营销传播
Content Marketing Management:内容营销管理
Digital and Social Media Marketing Strategy :数字和社交媒体营销策略