可能很多学生在申请专业的时候对专业课程关注很少,其实课程也是一个非常重要的因素,如果课程太难,学生学习会有很大的难度的!商科经济专业在英国留学中是一个非常热门的专业!那么商科经济专业的课程怎么样呢?学习难度如何呢?一起来看看吧!
课程设置:
First year:
Business Accounting商业会计, 10 credits
Developing an Entrepreneurial Opportunity创业机会, 10 credits
Introduction to Business Strategy and Supply Chain Management企业战略与供应链管理, 10 credits
Introduction to Financial Reporting财务报告介绍, 10 credits
Personal, Professional and Academic Development个人,专业和学术发展, 10 credits
Principles of Marketing营销原理, 10 credits
Understanding Organisation and Management理解组织与管理, 10 credits
Take either one of the following modules:
Economics for Business商业经济学 (A), 10 credits
Economics for Business (B), 10 credits
Take one of the following modules, depending on your prior qualifications:
Advanced Analytical Techniques for Business高级商业分析技术, 20 credits
Analytical Techniques for Business商业分析技术, 20 credits
Second Year:
Business Management Skills theme商业管理技巧:
Research Methods研究方法, 10 credits
Research Skills研究技巧, 10 credits
Marketing theme营销主题:
Consumer Behaviour消费者行为, 10 credits
Service and Relationship Marketing服务与关系营销, 10 credits
Marketing Management营销管理, 10 credits
Marketing Research市场调研, 10 credits
Law for Accountancy and Business会计与商业法, 20 credits
Managerial Finance管理财务, 10 credits
Strategy and Finance战略与金融, 10 credits
Internal and External Communications内部和外部沟通, 10 credit
Third year:
Core modules:
Marketing Research Project市场调研, 20 credits
Marketing Analytics营销分析, 10 credits
Strategic Marketing战略营销, 10 credits
Optional modules:
Digital Marketing, 10 credits
Brand Marketing, 10 credits
Business to Business Marketing, 10 credits
Employee Relations, 10 credits
Marketing Communications, 10 credits
Social Marketing and Societal Issues, 10 credits
Retailing, 10 credits