2023年埃克塞特大学市场营销专业硕士申请条件-学费-世界排名

项目背景

更新时间:2024-03-09

专业排名N/A

大学埃克塞特大学

开学时间9月 1月

课程学制1年

学费29500.00/GBP

专业介绍

CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society

语言要求

类型

雅思

托福

PTE

Listen

Speak

Read

Write

总分

100

学术要求

任何专业

课程设置

Compulsory modules：必修模块 Advanced Marketing Seminars：高级营销研讨会 Marketing Analysis and Research：市场分析与研究 Marketing Strategy：营销策略 Integrated Marketing Communications：整合营销传播 Understanding Consumer Behaviour：了解消费者行为 Advanced Marketing Seminars：高级营销研讨会 Marketing Analysis and Research：市场分析与研究 Marketing Strategy：营销策略 Integrated Marketing Communications：整合营销传播 Understanding Consumer Behaviour：了解消费者行为 Dissertation (Marketing) or：论文 (市场营销) 或 Marketing in Practice：实践中的营销 Optional modules：可选模块 Accounting for International Managers：国际经理人会计 Principles of International Business：国际商务原则 Tourism and Marketing：旅游和营销 Consumption, Markets and Culture：消费、市场和文化 Brand Design：品牌设计 Purchasing and Supply Chain Management：采购与供应链管理 Digital Business Models：数字商业模式 Leadership and Global Challenges：领导力和全球挑战 Digital Marketing Planning：数字营销策划 Marketing and New Product Innovation：营销与新产品创新 Service Design and Innovation：服务设计与创新 Innovation Management：创新管理 Applied Digital Marketing Analytics：应用数字营销分析 Entrepreneurship: New Venture Creation *：企业家精神: 新的风险创造 * Sustainability and Behaviour Change：可持续性和行为改变 Accounting for International Managers：国际经理人会计 Principles of International Business：国际商务原则 Tourism and Marketing：旅游和营销 Consumption, Markets and Culture：消费、市场和文化 Brand Design：品牌设计 Purchasing and Supply Chain Management：采购与供应链管理 Digital Business Models：数字商业模式 Leadership and Global Challenges：领导力和全球挑战 Digital Marketing Planning：数字营销策划 Service Design and Innovation：服务设计与创新 Marketing and New Product Innovation：营销与新产品创新 Innovation Management：创新管理 Applied Digital Marketing Analytics：应用数字营销分析 Entrepreneurship: New Venture Creation：创业: 新的创业创造 Sustainability and Behaviour Change：可持续性和行为改变