英国约克大学全球市场专业 项目网站

Global Marketing

英国 公立 商科

项目背景

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更新时间:2024-01-28

专业排名N/A

大学英国约克大学

开学时间9月

课程学制1年

学费28680.00/GBP

专业介绍

The MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments. The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry. You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking. This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
21
55
Speak
6
21
55
Read
6
21
55
Write
6.5
23
61
总分
6.5
87
61

学术要求

任何专业

课程设置

Core modules:核心模块 Contemporary Consumer Behaviour:当代消费者行为 Global Business Strategy:全球商业战略 Ethical Marketing and Sustainability:道德营销与可持续性 Digital Marketing Strategy:数字营销策略 Research in Marketing:市场营销研究 Option modules:选项模块 Brand Management:品牌管理 Marketing Planning for Services:服务营销规划 Advanced Research Methods in Marketing:市场营销中的高级研究方法

申请案例

学生姓名:郭**

毕业学校:烟台科技学院

本科专业:财务管理

基本背景: 一年级/GPA80.25/100/雅思0