项目背景
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更新时间:2024-10-09
开学时间1月,5月,9月
课程学制1年
学费22550.00/GBP
专业介绍
Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a high-flying career in international marketing and business.
This course will equip you with the leading theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing.
Sharpen your knowledge and skills by applying your learning into a wide range of contexts through simulated learning, experiential activities and interdisciplinary business-related projects.Prepare for the challenges of managing core marketing elements, by gaining exposure to the latest thinking in marketing across a selection of sectors within an international context.Explore the nature and implications of rapid changes in marketing and business, and gain the skills and mind-set you need to be a successful leader in a complex and dynamic global marketplace.
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语言要求
Write
5.5
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总分
6.5
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学术要求
课程设置
Leadership: Towards Mastery of Leading Self and Global Cultures :领导力: 掌握领先的自我和全球文化
Global Strategic Management :全球战略管理
Managerial Finance :管理金融
Marketing in A Global Age :全球化时代的营销
Leadership: Towards Mastery of Leading Change and Inclusivity :领导力: 掌握领导变革和包容性
Entrepreneurship and Innovation :创业与创新
Creativity and Brand Communications :创意与品牌传播
Digital Marketing :数字营销
Research Methods:研究方法