项目背景
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更新时间:2024-10-09
开学时间1月,5月,9月
课程学制1年
学费20050.00/GBP
专业介绍
Marketing is constantly evolving – with social media, new retail channels and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.
Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimised, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process. Coupled with the chance to study in our DigiComm Lab (subject to availability), a space designed for marketing students where you have the opportunity to get hands-on experience of the latest technology, our course is designed to help prepare you for a potential future career harnessing the power of digital marketing, upon successful completion.
By exploring the theoretical knowledge, skills and personal attributes which may help you in the future to become a leader in the digital marketing industry, you should, on successful completion, know how to become an adaptable and proactive digital marketing professional. We also endeavour to make sure you are up to date with latest digital marketing knowledge, and the course has a specific module dedicated to the disruptive technology that is shaping the future of marketing.
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语言要求
Write
5.5
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总分
6.5
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学术要求
课程设置
Contemporary Issues in Research:研究中的当代问题
Digital Marketing Strategy :数字营销策略
Disruptive Technology in Marketing:市场营销中的颠覆性技术
Marketing Strategy, Planning and Control :营销策略、计划和控制
Consumer Behaviour :消费者行为
Marketing Communications :营销传播
Digital Marketing Analytics :数字营销分析
Managing Global Marketing Teams :管理全球营销团队
Leading Strategic Change through Creativity and Innovation :通过创造力和创新引领战略变革
Project:项目