萨里大学战略市场营销硕士专业 项目网站

Strategic Marketing

英国 公立 商科

项目背景

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更新时间:2024-10-05

专业排名N/A

大学萨里大学

开学时间2月,9月

课程学制1,1.5年

学费25400.00/GBP

专业介绍

Creative, client-facing, analytical, practical or more; whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with marketing knowledge and skills that can help you get there. Our MSc in Strategic Marketing has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience. You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.

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语言要求

类型
雅思
托福
PTE
Listen
6
19
64
Speak
6
22
64
Read
6
20
64
Write
6
19
64
总分
6.5
88
67

学术要求

任何专业。

该专业提供1.5和2年学制,但后者要求雅思7单项6.5。

课程设置

Compulsory courses:必修课程 MARKETING RESEARCH:市场研究 SERVICES MARKETING:服务营销 STRATEGIC MARKETING:战略营销 SUSTAINABILITY MARKETING:可持续发展营销 INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS:集成和数字营销传播 PERSPECTIVES ON CONSUMER BEHAVIOUR:关于消费者行为的观点 DISSERTATION IN MARKETING:市场营销论文 Optional courses:可选课程 ACCOUNTING & FINANCE FOR BUSINESS:商业会计与金融 CREATIVITY AND INNOVATION:创造力和创新 GLOBAL STRATEGY:全球战略 MARKETING ANALYTICS:营销分析 SOCIAL MEDIA MARKETING:社交媒体营销