项目背景
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更新时间:2024-10-28
开学时间9月
课程学制1年
学费31500.00/GBP
专业介绍
We are top 10 in the UK for Marketing (Complete University Guide, 2022).
With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.
If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.
推荐顾问
语言要求
Write
6.5
24
68
总分
6.5
92
68
学术要求
市场营销专业;含quantitative内容的专业如经济,工程,统计,管理及计算机科学等也可以个案评估。
不接受Language Studies如商务英语,应用英语,翻译等。
不接受Art/Design/Vocational Studies如艺术,图形设计,摄影,电视,广播,剧本写作,表演,舞蹈等。
课程设置
Mandatory 必修
Digital Marketing Strategy:数字营销策略
Digital and Media Analytics:数字和媒体分析
Integrated Marketing Communication Design:整合营销传播设计
Marketing Analytics & Visualizations:营销分析和可视化
Research Methods for Marketing:市场营销的研究方法
Optional 选修
Advanced Analytics:高级分析
Building Customer Insight:建立客户洞察力
Dissertation for Marketing:市场营销论文
International Corporate Social Responsibility and Ethics:国际企业社会责任与伦理
Marketing Data Science:营销数据科学
Marketing Practice Based Dissertation:基于营销实践的论文
Marketing in the 21st Century:21世纪的市场营销
Measuring Marketing Effectiveness:衡量营销效果
Python for Business and Marketing:商业和营销用Python
申请案例
学生姓名:高**
毕业学校:Beijing Technology and Business University
本科专业:Business Management
基本背景:
三年级/GPA88/100/雅思0
学生姓名:陈**
毕业学校:德布勒森大学
本科专业:工商管理
基本背景:
三年级/GPA3.6/5/雅思0
学生姓名:郝**
毕业学校:Nanjing Tech University
本科专业:市场营销
基本背景:
/GPA86.75/100/雅思0