This course will provide you with an in-depth understanding of the promotional media and communication industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication. Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others. But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives. Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.