塔斯马尼亚大学市场营销管理硕士专业 项目网站

Master of Marketing Management

澳洲 公立 商科

项目背景

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更新时间:2024-03-12

专业排名N/A

大学塔斯马尼亚大学

开学时间2/7月

课程学制1.5年

学费37450.00/AUD

专业介绍

我们的毕业生具备并受到鼓舞,以塑造和应对未来的机遇和挑战,成为有成就的沟通者, 在地方、国家和全球社会中受到高度重视的专业人员和具有文化能力的公民。毕业生获得学科和多学科的知识和技能,培养批判性和创造性的文学作品和探究技能。我们的毕业生认识并批判性地评估社会责任、道德操守和可持续发展等问题。

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语言要求

类型
雅思
托福
PTE
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总分
6
72
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学术要求

本科任何专业
 

课程设置

必修课: BMA606Services MarketingDetails:Bma606服务营销详情 BMA608New Product and Service Development:Bma608新产品和服务开发 BMA610Digital and Social Media Marketing:Bma610数字和社交媒体营销 BMA611Market Research and Decision-Making:Bma611市场研究与决策 BMA709Strategic Marketing Management:Bma709战略营销管理 BMA612Integrated Marketing CommunicationsPlus one of the following 25 credit point units::Bma612整合营销传播加上以下25个信用积分单元之一: BAA706Workplace ProjectDetails or:BAA706Workplace项目详情或 BAA709Corporate InternshipDetails:Baa709公司实习详情 选修课 Choose one of the following four streams::选择以下四个流之一: Choose one of the following four streams::选择以下四个流之一: 1、Contemporary Issues in Marketing:1、市场营销中的当代问题 BMA605Business to Business Marketing:BMA605Business对企业营销 BMA609Sales Management and Personal Selling:Bma609销售管理和个人销售 BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics BMA710Strategic Brand Marketing:Bma710战略品牌营销 2、International Marketing:2、国际营销 BMA534International Business Management:Bma534国际商务管理 BMA785International Marketing:Bma785国际营销 BFA603International Trade Regulation and Practice:Bfa603国际贸易法规与实践 BMA710Strategic Brand Marketing:Bma710战略品牌营销 3、Entrepreneurial Marketing:3、创业营销 BAA538Entrepreneurial Marketing:Baa538创业营销 BAA539Strategic Entrepreneurship:Baa539战略创业 Plus two of the following::加上以下两个: BAA537Accounting for Venture Decisions:Baa537风险决策会计 BAA612Communicating and Connecting as an Entrepreneur:Baa612作为企业家交流和联系 BAA613Organising for Innovation:Baa613创新组织 4、Marketing Fundamentals(This stream is for students with no marketing background.):4,市场营销基础知识 (此流适用于没有市场营销背景的学生。) BMA506Foundations of MarketingDetails:Bma506营销细节基础 BMA604Consumer Decision-MakingDetails:Bma604消费者决策-制作详情 Plus two of the following::加上以下两个: BMA605Business to Business Marketing:BMA605Business对企业营销 BMA609Sales Management and Personal Selling:Bma609销售管理和个人销售 BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics BMA710Strategic Brand Marketing:Bma710战略品牌营销