项目背景
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更新时间:2024-03-12
开学时间2/7月
课程学制1.5年
学费37450.00/AUD
专业介绍
我们的毕业生具备并受到鼓舞,以塑造和应对未来的机遇和挑战,成为有成就的沟通者, 在地方、国家和全球社会中受到高度重视的专业人员和具有文化能力的公民。毕业生获得学科和多学科的知识和技能,培养批判性和创造性的文学作品和探究技能。我们的毕业生认识并批判性地评估社会责任、道德操守和可持续发展等问题。
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语言要求
Write
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总分
6
72
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学术要求
课程设置
必修课:
BMA606Services MarketingDetails:Bma606服务营销详情
BMA608New Product and Service Development:Bma608新产品和服务开发
BMA610Digital and Social Media Marketing:Bma610数字和社交媒体营销
BMA611Market Research and Decision-Making:Bma611市场研究与决策
BMA709Strategic Marketing Management:Bma709战略营销管理
BMA612Integrated Marketing CommunicationsPlus one of the following 25 credit point units::Bma612整合营销传播加上以下25个信用积分单元之一:
BAA706Workplace ProjectDetails or:BAA706Workplace项目详情或
BAA709Corporate InternshipDetails:Baa709公司实习详情
选修课
Choose one of the following four streams::选择以下四个流之一:
Choose one of the following four streams::选择以下四个流之一:
1、Contemporary Issues in Marketing:1、市场营销中的当代问题
BMA605Business to Business Marketing:BMA605Business对企业营销
BMA609Sales Management and Personal Selling:Bma609销售管理和个人销售
BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics
BMA710Strategic Brand Marketing:Bma710战略品牌营销
2、International Marketing:2、国际营销
BMA534International Business Management:Bma534国际商务管理
BMA785International Marketing:Bma785国际营销
BFA603International Trade Regulation and Practice:Bfa603国际贸易法规与实践
BMA710Strategic Brand Marketing:Bma710战略品牌营销
3、Entrepreneurial Marketing:3、创业营销
BAA538Entrepreneurial Marketing:Baa538创业营销
BAA539Strategic Entrepreneurship:Baa539战略创业
Plus two of the following::加上以下两个:
BAA537Accounting for Venture Decisions:Baa537风险决策会计
BAA612Communicating and Connecting as an Entrepreneur:Baa612作为企业家交流和联系
BAA613Organising for Innovation:Baa613创新组织
4、Marketing Fundamentals(This stream is for students with no marketing background.):4,市场营销基础知识 (此流适用于没有市场营销背景的学生。)
BMA506Foundations of MarketingDetails:Bma506营销细节基础
BMA604Consumer Decision-MakingDetails:Bma604消费者决策-制作详情
Plus two of the following::加上以下两个:
BMA605Business to Business Marketing:BMA605Business对企业营销
BMA609Sales Management and Personal Selling:Bma609销售管理和个人销售
BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics:BMA708Marketing Analytics and Metrics
BMA710Strategic Brand Marketing:Bma710战略品牌营销