南安普顿大学奢侈品牌管理专业 项目网站

Luxury Brand Management

英国 公立 时尚

项目背景

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更新时间:2024-04-15

专业排名N/A

大学南安普顿大学

开学时间9月

课程学制1年

学费24244.00/GBP

专业介绍

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities. You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies. This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs. You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience. Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

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语言要求

类型
雅思
托福
PTE
Listen
6
21
64
Speak
6
23
64
Read
6
22
64
Write
6
21
64
总分
6.5
92
68

学术要求

广告,动画,建筑,艺术,business,commerce,设计,工程,金融,历史,艺术史,人力资源,国际经济贸易,新闻学,管理学,市场营销,政治学,心理学,公共关系,社会学,贸易,视觉交流与设计。不接受播音与主持,商务英语,中国汉语文学,计算机科学,数字媒体,戏剧,金融管理,数学,音乐,表演艺术,科学,统计学,戏剧。


课程设置

Mandatory 必修 Final Project (Luxury Brand Management):最终项目 (奢侈品牌管理) Historical and Contemporary Issues in Luxury:奢侈品的历史和当代问题 Principles of Luxury Brand Management and Marketing:奢侈品牌管理与市场营销原则 Professional and Academic Skills 1:专业和学术技能1 Professional and Academic Skills 2:专业和学术技能2 Strategic Luxury Brand Management:战略奢侈品牌管理 Optional 选修 Creative Thinking and Problem Solving:创造性思维与问题解决 Digital Cultures:数字文化 Entrepreneurship:企业家精神 Experimental Publishing:实验出版 Exploring the Visual Language of Display:展示的视觉语言探索 Global Marketing:全球营销 Sustainability in Business and Design:商业和设计的可持续性 Visual Culture:视觉文化