项目背景
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更新时间:2024-01-15
开学时间9月,1月
课程学制1年
学费22750.00/GBP
专业介绍
The MSc Marketing and Analytics course will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.
The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.
This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
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语言要求
Write
6
23
64
总分
6.5
93
67
学术要求
学过以下科目且成绩不低于50,Economics (micro/macro)/Statistics/Quantitative methods/Mathematics/Finance
课程设置
Marketing Management:营销管理
Consumer Behaviour:消费者行为
Strategic Brand Management:战略品牌管理
Digital Marketing:数字营销
Descriptive Analytics:描述性分析
Decision Models:决策模型
Data Mining and Web Analytics:数据挖掘和网络分析
Performance Analytics:性能分析