项目背景
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更新时间:2024-01-15
开学时间9月,1月
课程学制1,2年
学费16800.00/GBP
专业介绍
Our MSc Marketing and Brand Management course includes an overview of brand values and a wide range of related communication channels.
You will develop a strong foundation in marketing theory and practice. Combined with a specialist perspective on brand management, including brand values and a range of related communication channels.
With practical case studies and live scenarios, you will apply brand management theory to analyse and critique what makes a successful brand. You will develop your knowledge of marketing and brand management theory. And how it is applied in practice.
推荐顾问
语言要求
学术要求
广泛专业
课程设置
Introduction to the Principles of Marketing:浅谈市场营销学原理
Understanding Customer Behaviour:了解客户行为
Research Methods for Events and Marketing:事件与市场营销的研究方法
Professional and Academic Development:专业和学术发展
Strategic Brand Management:战略品牌管理
Brand and Marketing Communications:品牌和营销传播
Digital and Social Media Marketing Strategy:数字和社交媒体营销策略
Global Marketing Strategy:全球营销战略
申请案例
学生姓名:林**
毕业学校:Xianda College of Economics & Humanities, Shanghai International Studies University
本科专业:Exhibition Economy and Management
基本背景:
三年级/GPA75/4/雅思0