布里斯托大学管理(市场营销)专业 项目网站

Management (Marketing)

英国 公立 商科

项目背景

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更新时间:2021-10-23

专业排名N/A

大学布里斯托大学

开学时间9月

课程学制1年

学费27800.00/GBP

专业介绍

Our MSc in Management with a specialism in Marketing is an intensive, one-year, master’s-level programme for graduates from a wide range of subject backgrounds. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This programme is for students who wish to pursue a career in marketing within their chosen industry. You'll be given an introduction to management followed by a detailed exploration of a specific area of management theory and practice, in this case marketing. The programme attracts students from around the globe and you will be part of a cohort with a wide a variety of backgrounds and interests. Within this MSc pathway, you will develop an in-depth understanding of marketing in today’s organisations. You will learn about consumer behaviour and consumption, digital marketing, ethical and sustainable marketing, and branding and brand cultures. We aim to guide, teach and develop analytical and confident critical thinkers. Group work and presentations, often based on industry case studies, allow practical application of theory and develop the teamwork and communication skills expected in today's workplace. Bristol is an entrepreneurial city and home to SETSquared, the world’s top university business incubator (UBI Global). You’ll be taught by leading academics whose research tackles the global societal issues facing modern management. 78 per cent of the School of Management’s research is rated as world leading or internationally excellent (REF 2014), reflecting its impact in shaping policy and practice.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6.5
21
64
Speak
6.5
23
64
Read
6.5
22
64
Write
6.5
22
64
总分
7
95
67

学术要求

任何专业

课程设置

课程设置
必修课程 6门,选修课程2门,以及1篇论文(10000-15000字)
必修课程
Studying Management
Organisational Behaviour
Strategic Management
Finance and Accounting for Management
Marketing Management
Consumer Behaviour
选修课程(从以下科目任选2门)
International Business
Organisational Creativity
Operations Management
Business Ethics and Corporate Social Responsibility
Leadership
Project Management
Strategic Management Accounting
Strategic Human Resource Management
Enterprise and Entrepreneurship
Digital Business
评估考核
课程的评估方法不仅强调知识,而且强调基本技能的发展。学校通过一系列评估方法对你的学习结果打分,包括考试,小组项目,书面作业和论文,课堂评估,小组和个人的陈述和报告。