伯明翰大学伯明翰大学伯明翰大学市场营销专业专业专业 项目网站

Marketing

英国 公立 商科

项目背景

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更新时间:2024-04-18

专业排名N/A

大学伯明翰大学

开学时间9月

课程学制1年

学费30330.00/GBP

专业介绍

Designed for those with no previous background marketing knowledge, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career. Study marketing to boost your career In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway. You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability. Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6.5
22
67
Speak
6.5
22
67
Read
6.5
22
67
Write
6.5
22
67
总分
7
95
76

学术要求

任何专业

课程设置

Compulsory modules:必修模块 Consumer Insights :消费者洞察 Marketing Strategy :营销策略 Research and Analysis in Marketing:市场营销中的研究与分析 Optional modules:可选模块 Marketing Communications :营销传播 Services and Retail Marketing :服务和零售营销 Responsible Marketing:负责任的营销 Ethics of Markets and Marketing Ethics :市场伦理与市场伦理 Marketing and Sustainability :营销和可持续性 International Marketing:国际营销 International Marketing :国际营销 Implementing International Marketing :实施国际营销 Digital Marketing:数字营销 Foundations of Digital Marketing :数字营销的基础 Digital Marketing Live Project :数字营销直播项目 Innovation Management and New Product Development :创新管理与新产品开发 Reputation Management :声誉管理 Strategic Branding :战略品牌

申请案例

学生姓名:史**

毕业学校:宁波大学

本科专业:日语

基本背景: 一年级/GPA85.48/100/雅思0

学生姓名:方**

毕业学校:德布勒森大学 University of Debrecen

本科专业:Business administration and management

基本背景: 四年级/GPA3.87/5/雅思0

学生姓名:秦**

毕业学校:安徽师范大学Anhui Normal University

本科专业:英语English

基本背景: 一年级/GPA85/100/雅思0

学生姓名:徐**

毕业学校: East China University of Science and Technology

本科专业:economics

基本背景: 四年级/GPA82/100/雅思0

学生姓名:马**

毕业学校:北京理工大学

本科专业:艺术管理

基本背景: /GPA82/100/雅思0

学生姓名:王**

毕业学校:闽江师范高等专科学校Minjiang Teachers College

本科专业:应用英语Applied English

基本背景: 三年级/GPA87/100/雅思0