华威大学市场营销与策略专业 项目网站

Marketing and Strategy

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学华威大学

开学时间9月

课程学制1年

学费30000.00/GBP

专业介绍

Our MSc Marketing and Strategy combines the two disciplines providing you with the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations. There is a choice of Dissertation or Business in Practice route. If you are considering further academic study (PhD) and you would like the opportunity to research a topic relating to marketing or strategy, the dissertation enables you to test and apply the techniques and theories you have gained. If you would like to develop further applied skills and specialist knowledge to suit your career aspirations, you can complete your studies with one additional elective module and our applied Business in Practice module.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
7
21
59
Speak
6.5
23
59
Read
7
22
59
Write
6.5
21
59
总分
7
100
70

学术要求

相关专业+含市场营销/战略科目

课程设置

Core modules:核心模块 Critical Issues in Marketing:市场营销中的关键问题 Strategic Management:战略管理 Negotiation:谈判 Succeeding in a Sustainable Future:在可持续的未来中取得成功 Market Research:市场研究 Marketing and Strategy Analytics:营销和战略分析 Dissertation or Business in Practice:实践中的学位论文或业务 Optional modules:可选模块 Branding, Marketing Communications and Design:品牌、营销传播和设计 Creating Value with Marketing Experiences:用营销体验创造价值 Problem Solving in Organisations:组织中的问题解决 Driving Innovation and Entrepreneurship through Marketing and Strategy:通过营销和战略推动创新和创业 Marketing with Digital Disruption and Transformation:具有数字颠覆和转型的营销 Business Across Borders: Global Issues in Marketing and Strategy:跨境业务: 营销和战略中的全球问题 Mergers and Acquisitions:并购 Strategy in Practice:实践中的战略 Financial Aspects of Marketing and Strategy:营销和战略的财务方面

申请案例

学生姓名:汤**

毕业学校:中南大学

本科专业:旅游管理

基本背景: /GPA85.88/100/雅思0