Compulsory Modules：必修模块 MANAGING PEOPLE AND ORGANISATIONS：管理人员和组织 STRATEGIC MARKETING MANAGEMENT：战略营销管理 INTEGRATED BUSINESS DECISIONS：综合业务决策 ACCOUNTING AND FINANCIAL MANAGEMENT：会计和财务管理 BUYER BEHAVIOUR AND INTERACTIVE MARKETING：买方行为与互动营销 Optional ：可选 RETAIL MARKETING AND MANAGEMENT：零售营销和管理 INNOVATION MANAGEMENT：创新管理 INTEGRATED MARKETING COMMUNICATIONS：整合营销传播 SOCIAL MEDIA AND DIGITAL MARKETING：社交媒体和数字营销 MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT：管理技能和个人发展 GLOBAL BUSINESS ：全球业务