2023年英国纽卡斯尔大学国际市场营销硕士专业硕士申请条件-学费-世界排名

项目背景

更新时间:2024-04-28

专业排名N/A

大学英国纽卡斯尔大学

开学时间9月

课程学制1年

学费28900.00/GBP

专业介绍

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of: global communication and brand management customer relationship management marketing ethics digital marketing Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

语言要求

类型

雅思

托福

PTE

Listen

Speak

Read

Write

总分

6.5

学术要求

任何专业

课程设置

Compulsory Modules：必修模块 International Marketing：国际营销 International Brand Management：国际品牌管理 International Marketing Communications Management：国际营销传播管理 Dissertation in Marketing：市场营销论文 Marketing Research：市场研究 Consumer Behaviour：消费者行为 Digital Marketing：数字营销 Principles of Marketing：市场营销原则 Marketing Ethics, Critical Consumption, and Corporate Social Responsibility：营销道德、关键消费与企业社会责任 Contemporary Trends in Marketing：当代市场营销趋势 Optional Modules：可选模块 Customer Relationship Management：客户关系管理 Marketing Analytics：营销分析