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/ 伦敦政治经济学院营销专业
项目背景
`更新时间:2024-01-15
专业介绍
The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer.
A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.
The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals.
This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide.
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语言要求
类型
雅思
托福
PTE
Listen
6.5
22
62
Speak
6.5
22
62
Read
6.5
23
62
Write
6.5
24
62
总分
7
100
69
学术要求
任何专业
课程设置
Compulsory：必修
Innovation and Information Systems: Concepts and Perspectives*：创新和信息系统: 概念和观点 *
Innovating Organisational Information Technology*：创新组织信息技术 *
Management and Socioeconomics of Digital Innovation*：数字创新的管理和社会经济学 *
Research Design for Studies in Digital Innovation*：数字创新研究的研究设计 *
Dissertation*：论文 *
Study Skills and Contemporary Topics in Information Systems and Digital Innovation：在信息系统和数字创新方面的学习技能和当代主题
Optional：可选
Emergencies Management: Humanitarian Intervention and Digital Innovation* ：紧急情况管理: 人道主义干预和数字创新 *
Information Systems for the Public Sector: Digital Government and Service Innovation*：公共部门信息系统: 数字政府和服务创新 *
Data Governance: Privacy, Openness and Transparency*：数据治理: 隐私、开放和透明 *
Information Technology and Service Innovation*：信息技术和服务创新 *
eHealth: Policy, Strategy and Systems*：电子健康: 政策、战略和系统 *
Responsible Digital Innovation: Ethics at Work*：负责任的数字创新: 工作中的道德 *
Managing Artificial Intelligence*：管理人工智能 *
Business and Organisational Ethics*：商业和组织道德 *
Digital Marketing*：数字营销 *
Deep Learning*：深度学习 *
Financial Markets* (FM473L)：金融市场 * (FM473L)
Managerial Finance* (FM474L)：管理财务 * (FM474L)
Reinforcement Learning*：强化学习 *
Supply Chain Management*：供应链管理 *
Management Accounting, Decisions and Control*：管理会计、决策和控制 *
Open Innovation*：开放式创新 *
Operations Management for Management Consultancy*：管理咨询的运营管理 *
Public Management: A Design-Orientated Approach*：公共管理: 以设计为导向的方法 *
Strategy and Change in Public Sector Management*：公共部门管理的战略和变革 *
Organisational Change*：组织变革 *
Principles of Pricing*：定价原则 *
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