2023年帝国理工学院战略营销专业硕士申请条件-学费-世界排名

项目背景

更新时间:2023-12-18

专业排名N/A

大学帝国理工学院

开学时间10月

课程学制1年

学费34400.00/GBP

专业介绍

Our MSc in Strategic Marketing examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present. The one-year, full-time programme has a strong emphasis on real-life case studies to give you a true understanding of strategic marketing practice, preparing you for a marketing career in a range of businesses or entrepreneurial ventures. Drawing on expertise from the marketing faculty in addition to experts in innovation, entrepreneurship and digital business, the programme aims to transform recent graduates into highly trained, highly skilled individuals who understand marketing from a strategic perspective.

语言要求

类型

雅思

托福

PTE

Listen

6.5

Speak

6.5

Read

6.5

Write

6.5

总分

100

学术要求

领域：商业管理、市场营销、经济学、心理学或媒体与传播

课程设置

Strategic Market Management：战略市场管理 Finance and Pricing Strategy：财务和定价战略 Marketing Analytics：营销分析 Consumer Behaviour：消费者行为 Market Research：市场研究 Strategic Brand Management：战略品牌管理 Digital Marketing：数字营销 Services and Customer Relationship Management：服务和客户关系管理 Applied Strategic Marketing：应用战略营销 Marketing Decision Making：营销决策 Emerging Technologies in Marketing：新兴营销技术 Sustainable Marketing online：在线可持续营销 Strategic Marketing Innovation online：在线战略营销创新 Marketing in an Age of Disruption online：颠覆时代的在线营销 International Business online：国际商务在线 Leadership online：领导力在线 Effective Crisis Management：有效的危机管理 Machine Learning Applications in Marketing：机器学习在营销中的应用 Customer Analytics and Engagement online：客户分析和在线参与

申请案例

帝国理工学院硕士

学生姓名:朱**

毕业学校:南京大学

本科专业:环境规划与管理

基本背景: 四年级/GPA3.46/4/雅思7.5

帝国理工学院硕士

学生姓名:侯 **

毕业学校:吉林大学

本科专业:英语+经济

基本背景: /GPA90/100/雅思0