斯特拉斯克莱德大学市场营销专业 项目网站

Marketing

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学斯特拉斯克莱德大学

开学时间9月,1月

课程学制1年

学费25100.00/GBP

专业介绍

With our Masters of Marketing programme, you’ll gain a sound knowledge of the principles of marketing and develop an understanding of consumer behaviour in relation to individuals and organisations. You’ll have the opportunity to gain the necessary technical and personal skills for your future career. Key features of the course include: real-life learning through our live industry problem-solving project, Marketing Works high-calibre industry collaboration research excellence skills-based teaching Our marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.

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语言要求

类型
雅思
托福
PTE
Listen
5.5
17
59
Speak
5.5
20
59
Read
5.5
18
59
Write
5.5
18
59
总分
6.5
80
60

学术要求

非市场专业

课程设置

Core classes:核心类 Strategic Marketing Management:战略营销管理 Consumer Behaviour:消费者行为 International Marketing Research :国际市场研究 Brand Management & Strategy :品牌管理与战略 Marketing Works: Group Project:营销工作: 团体项目 Dissertation Skills :论文技能 Dissertation:论文 Elective classes:选修课 Destination Marketing Management:目的地营销管理 Managing Tourism Resources:管理旅游资源 International Services Marketing:国际服务营销 Contemporary Consumers :当代消费者 Customer Led E-Marketing:客户主导的电子营销 Export Marketing:出口营销 Integrated Marketing Communications:整合营销传播 International Culture & Heritage Marketing:国际文化与遗产营销 Sports Marketing in a Global Context:全球背景下的体育营销 Retail Marketing Management:零售营销管理