肯特大学数字市场营销与分析专业 项目网站

Digital Marketing and Analytics

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学肯特大学

开学时间9月

课程学制1年

学费21900.00/GBP

专业介绍

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness. Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.

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语言要求

类型
雅思
托福
PTE
Listen
6
20
60
Speak
6
22
60
Read
6
22
60
Write
6
21
60
总分
6.5
90
62

学术要求

商业,管理,市场专业;其他专业也可以个案评估

课程设置

Digital and Social Media Design & Branding :数字和社交媒体设计与品牌 Web Marketing and Analytics:网络营销和分析 The Digital Consumer :数字消费者 Social Media Analytics:社交媒体分析 Principles of Digital and Social Media Marketing:数字和社交媒体营销原则 Digital Marketing Data Mining and Analytics:数字营销数据挖掘和分析 Emerging IT Trends for Digital Marketing :数字营销的新兴IT趋势 Digital Marketing Research & Intelligence:数字营销研究与情报 Digital Marketing Strategy and Planning :数字营销策略与规划 Research Methods and Consulting Skills :研究方法与咨询技巧

申请案例

学生姓名:上**

毕业学校:湘南大学

本科专业:Business English

基本背景: /GPA82/100/雅思0

学生姓名:上**

毕业学校:湘南大学

本科专业:Business English

基本背景: /GPA82/100/雅思0