利兹大学广告与设计专业 项目网站

Advertising and Design

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学利兹大学

开学时间9月

课程学制1年

学费30250.00/GBP

专业介绍

Our MA Advertising and Design provides you with an excellent opportunity to develop skills in design and visual communications whilst allowing you to acquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising. Taught collaboratively by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain an enhanced understanding of how design can convey a brand message, using a range of software and techniques. At the same time, you’ll study advertising research and theory in order to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6
19
60
Speak
6
22
60
Read
6
20
60
Write
6
21
60
总分
6.5
88
64

学术要求

艺术或设计(图形、摄影、电影研究)、心理学、市场营销、商业、英语、社会学或哲学专业(非相关专业也可能被考虑)

课程设置

Compulsory 必修 Integrated Communication:综合通信 Effective Creative Communication:有效的创造性沟通 Consumer Behaviour:消费者行为 Marketing Communications:营销传播 Advertising:广告 Global Strategic Marketing:全球战略营销 Media Planning and Strategy :媒体规划和战略 Optional 选修 Creative Direction:创意方向 Dissertation - Advertising and Design:论文-广告与设计 Brand Management and Corporate Identity:品牌管理与企业标识 Sales Promotion and Sponsorship:促销和赞助 Social Media Marketing:社交媒体营销 Digital and Interactive Marketing :数字和互动营销

申请案例

学生姓名:杨**

毕业学校:北京印刷学院

本科专业:数字媒体技术 Digital Media Technology

基本背景: 一年级/GPA83.7/100/雅思0