巴斯大学市场专业 项目网站

Marketing

英国 公立 商科

项目背景

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更新时间:2024-01-15

专业排名N/A

大学巴斯大学

开学时间9月

课程学制1年

学费30000.00/GBP

专业介绍

Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates looking for a specialist route to a career in marketing with a background in business/management. We designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. Our industry links and the practical focus of this course will help your CV stand out from the crowd. To help you prepare for any marketing career, you will learn about the three core elements of modern marketing: marketing to consumers marketing to businesses and organisations marketing and society We have close links with a range of organisations. This means we get input into our course from industry leaders.

推荐顾问

语言要求

类型
雅思
托福
PTE
Listen
6.5
24
62
Speak
6.5
24
62
Read
6.5
24
62
Write
6.5
24
62
总分
7
100
69

学术要求

任何专业。 科目:和商业,管理及市场相关的科目。

课程设置

Compulsory units:义务单位 Applied marketing research:应用营销研究 Consumer behaviour:消费者行为 Contemporary brandscapes:当代品牌景观 Integrated marketing management:整合营销管理 Responsible marketing:负责任的营销 Digital marketing society:数字营销协会 Integrated marketing management:整合营销管理 Continued:续 Marketing communications; strategy and practice:营销传播; 战略和实践 Optional units:可选单位 Analysing grand challenges in business and society:分析商业和社会中的巨大挑战 Defining your career goals:定义你的职业目标 Entrepreneurship and innovation:创业与创新 Equality, diversity and inclusion at work:工作中的平等、多样性和包容性 Management consulting:管理咨询 Managing retail supply chain relationships:管理零售供应链关系 Managing strategic partnerships:管理战略伙伴关系 Marketing analytics:营销分析 New product development:新产品开发 Project management :项目管理 Dissertation:论文 Entrepreneurial project:创业项目 Practice track :练习轨迹

申请案例

学生姓名:罗**

毕业学校:天津科技大学

本科专业:投资学

基本背景: 一年级/GPA2.92/5/雅思0